It all started under the cloud-ridden April sky of yet another belayed Swedish spring in 2008. A vision to turn an everyday essential into a colourful design item and spread happiness. A rigid standard of ultimate quality, craftsmanship and creativity. A concept brought to perfection by the Happy Socks collective, most lately spotted in a 400-year-old, shrieking red cottage among cherry trees and berry bushes in a park located in the midst of Stockholm. Happy Socks is sold today in close to 50 countries across all continents.